Marketing Manager Resume

If you are looking for advertising or marketing manager resume templates, you are in the right place. It is important to indicate your capacity to do networking if you're a public relations specialist. It is important to mention your capacity to be persuasive if you want to work in marketing. Whatever you do, do not forget to mention the most relevant aspects of your profession along with your own talents.

Marketing Manager Resume Templates

Marketing Manager resume sections

Marketing Resume Objective examples

Try to get a job with something to do with direct mail.

Looking for a new home office to help grow over the next 3-5 years.

An intelligent, experienced, and affable manager of marketing, advertising, and public relations seeking employment at a professional establishment.

Resume Objective Examples

Experience Section Samples

Director, Card and Loyalty Marketing (2005 - Present)

  • Safeway Stores, Inc., Pleasanton , CA USA
  • Manage a team of 16 in both the U.S. and Manila, Philippines in the execution and support of promotional and loyalty marketing programs.
  • Develop technology solutions for marketing strategies.

Manager, Card & Loyalty Marketing - ( 2003 - 2005)

  • Safeway Stores, Inc., Pleasanton , CA USA
  • Managed team of five analysts
  • Managed targeted direct mail
  • Developed system solutions for marketing programs
  • Supported system enhancements

IT Business Analyst (1998 - 2003)

  • Safeway Stores, Inc., Pleasanton, CA USA
  • Project management

Promotional Pricing Analyst (1997 - 1998)

  • Safeway Stores, Inc., Pleasanton, CA USA
  • Set promotional prices in soft drink and coffee categories

Manager (2004 - 2008)

  • Big Shark Athletic Co., Saint Louis, MO
  • Managed brick and mortar operations in addition to online marketing/sales for company. Managed and maintained business website. Kept current inventory in the online store front, over saw internet marketing promotions and networking through business website Facebook, Twitter and an MailChimp following of over 10k.

Second Assistant Manager (1996 - 1997)

  • Safeway Stores, Inc., Walnut Creek, CA USA
  • Managed store

Retail Clerk (1984 - 1997)

  • Safeway Stores, Inc., Walnut Creek, CA USA
  • Bookkeeping
  • File maintenance
  • Ordering

Accounting Clerk (1982 - 1984)

  • Liquid Air Corp, Walnut Creek, CA USA
  • Accounts payable / receivable
  • Expense accounts

Director, Online Content and User Experience (2012 - 2013)

  • Genesys, Daly City, CA United States
  • Responsible for all website content, demand generation, and localization to engage key audiences and accelerate the sales process. Core activities included rewriting all website content, optimizing web pages, creating original content as needed, managing a daily blogging program, and cross-functional leadership working with product marketing to fill the gaps for missing product content.
  • Over a one-year period, grew website traffic by 65% and lead conversion for online demand generation by over 115%.
  • Set and enforced web standards for daily blogging program as a part of the social media efforts. Within a six-month period, increased social engagement across key social communities over 700% and social reach by 350%.
  • Created persona-based landing pages directed to key audiences that were identified by product marketing working with an external consulting company. The landing pages were expected to help both Genesys and customers identify with these audiences but I left this position before significant results could be measured.

Director, Marketing Communications (2011 - 2012)

  • Genesys, Daly City, CA United States
  • Drove a small in-house team and several external content vendors to produce all marketing collateral including website content, whitepapers, brochures, customer case studies and videos as well as social media content and managing a budget of over 0,000.
  • Produced on average 35 to 40 new pieces of content per month.
  • Directed a complete rebranding when the company was purchased by a private equity company. This required applying new templates to almost 1,000 pieces of content.
  • Created and launched a corporate-wide content marketing strategy and collateral map to plan and develop content based on the product's lifecycle and the buyer's journey.

Sr. Marketing Programs Manager(2006 - 2011)

  • Genesys, Daly City, CA United States.
  • Multi-faceted, challenging role centered on projects and programs to optimize a global marketing team and build relationships with sales and customers to promote engagement and increase sales. In this role, I drove several key programs as described below:
  • Channel Marketing - Launched a global partner certification program to certify the effectiveness of partner companies who resold Genesys software. I also wrote all partner communications, managed a weekly partner webinar series and a partner enablement portal. During this time period, partner certifications increased by 50%.
  • Customer Reference - Built a SaaS based customer reference database with data on over 2,100 partners. Trained the global sales team in the use of this tool and increased customer testimonials by 75%. Integrated this database with and SAP to unify data from both sales and purchasing for a comprehensive view of the customers.
  • Customer Loyalty - Designed and led the company's first Net Promoter based customer loyalty program. My role was to research vendors, design the survey and the underlying database schema, gain approval on the questions and customers to be surveyed, ensure executive sign off, train the sales teams on how to respond, and collect and interpret the data and devise follow up actions to address issues discovered from the feedback. Over 475 customers were surveyed and I presented the survey findings and recommendations to the Executive Committee.

Sr. Publications Manager (2000 - 2006)

  • Genesys, Daly City, CA United States
  • Responsible for the editing functions of a global technical communications team. This role primarily encompassed all editing and delivery of technical documentation (over 3,000 files). I also had direct management responsibility for 4 editors and 6 writers and matrix-management responsibilities for approximately 25 writers located around the world.
  • Created all document templates, the department style guide, and the document library CD and ensured that all files were posted online in order to ship software and recognize revenue.
  • Created and conducted staff training for the documentation team and for the engineering division to educate software developers on documentation review practices.
  • Documented all department processes and actively contributed to the company's CMM Level 2 certification.

Resume Skills

  • Digital Marketing, Online Marketing and Video Production, 2 years
  • Microsoft Excel, Word, PowerPoint, 1, 1 years
  • NCR AMS / Copient, 1, 1 years
  • IBM 4690 POS, 1, 1 years
  • Commercial Drivers License, Class A , 9 years
  • Customer Relationship Management Programming,, 6 years

Additional Skills

  • Proficient in business programs such as Excel, Word, Powerpoint & Outlook.
  • Trade skills include 10+ years of catering, wedding planning & event management.

Personal Interests

  • Abstract artist - acrylic & canvas.
  • Home design, food & cooking, art, photography, health & travel.

Resume Education and Training Examples

Walkersville High School, 1999

  • Walkersville, Maryland, USA
  • General Studies, Diploma
  • Finished one semester at Frederick Community College after high school and plan on continuing to pursue finishing college to continue my career growth.

The University of Toledo , December 1997

  • Toledo, Oh, USA
  • Communications, Bachelors
  • Bachelor of Arts in Business Communication with a specialization in Sales and Marketing

University of California, Riverside , 1994

  • Riverside, CA, USA
  • Business, MBA
  • Master of Business Administration with a specialization in General Management & Marketing.

California State University, San Bernardino , 1992

  • San Bernardino, CA, USA
  • Business, BA
  • Bachelor's degree program in Business Administration with a concentration in Information Technology.

Marketing Resume Achievements

  • Over 20 years of enterprise software experience spanning Customer Service, CRM, Social Media, SaaS, Analytics, Web and Mobile, and Research and Development.
  • Experienced in managing complex localization projects, I led the development of nine localized websites for Genesys last year. The websites came in under budget by over 30%, demonstrated successful collaboration with remote field marketing managers, in order to increase local market penetration, online demand generation and product-specific content in local languages.
  • As a noted subject matter expert, I have been invited to give presentations at three national and four regional professional conferences
  • Developed CNY gifting plan for chocolate with effective product mix and strategy to achieve +500% growth vs previous year
  • Built and led world-class writing teams in both marketing and technical communications for industry-leading, global companies.

Marketing Resume Licenses and Certificates

  • I am certified in Adobe InDesign, Photoshop, and Illustrator. I have a lot of experience in using these programs and work very well with them. I have created logos for local companies and other things of sort.
  • Google Certified Adwords Professional
  • Attended a Workshop in Digital Marketing at The Lalit, New Delhi Organized by iProspect Communicate 2
  • Attended a Workshop on Filmmaking by NGO Pravah
  • Event Planning and Coordination
  • Certified Meeting Professional (CMP), June 2010